Information gatekeepers on the Internet Essay Example | Topics and Well Written Essays - 1750 words

Information gatekeepers on the Internet - Essay Example In order for companies to attain competitive advantage, the virtual market should be untapped so as to reach so the many internet users (Baye, Morgan, 2001). Electronic commerce is defined as the buying and selling of goods, services or information through computer networks using the internet. E -commerce offers new ways of doing business that no company can ignore. Electronic commerce has brought with it several benefits, and it is also extremely convenient. Some of the benefits of e-commerce include; shortened remittance time, companies have managed to easily promote their product, both consumers and the companies have saved on the cost; it has enhanced the provision of timely information. E-commerce has also ensured a consistent flow of information; better customer relationship, it has enhanced the customization of products, and it has also brought with it the convenience of doing business (Baye, Morgan, 2001). There are different policies that can be embraced in the development o f an e-commerce site, they include; the informational or communicational strategy, and the online or transactional strategy. In the informational strategy, uses the web to support but not to replace the company’s business activities. In this strategy, the company does not just limit itself to marketing on the web. Instead, the company also considers other traditional media to advertise and market their goods and services, so as to achieve the intended goal. The informational strategy has been used in e-commerce today.